True Delta Mechanical is a local small HVAC business that was just starting out and was looking to establish their brand. They wanted something that represented what they do and convey that through their logo and tagline. The client wanted the logo to be centralized off of the meaning of “delta”, which in mathematical terms means “difference” or “change”. The delta symbol itself is represented by a simple triangle.
The center of the logo incorporates a triangle along with the swooping lines coming off of it to represent a turbine insinuating motion within the icon. Then we collaborated on a few ideas for the tagline until we came up with “For Change In Your Environment”. This fit really well considering it is exactly what they do, maintain, service, and repair heating & cooling systems in residential homes for their customers.