Google Now Favors Secure Websites in SERP’s
Why? Because no one else on the web is. It was quietly announced back in 2014, Google has begun to slowly drop more hints about their upcoming changes to its own browser Google Chrome that will change the cyber security game forever.
It is a bold move that has other industry leaders like Apple and Mozilla are likely to follow in their footsteps, Google is now giving precedence to both mobile friendly sites and those with SSL encryption then those who are not. The reason for this change is simple; so that the internet will be safer and more secure. Google Chrome and other browsers have always displayed a green padlock icon on encrypted websites, but now Chrome displays a red padlock icon with words “Not Secure” next to the URL in the address bar on websites that are not encrypted with a secure sockets layer (SSL) Certificate letting visitors know loud & clearly that your website is not using this protocol, and other browsers have quickly taken notice.
A recent Cybersecurity Ventures study sponsored by the Herjavec Group, a leading global information security advisory firm, concluded that by the year 2021 cyber crime will rack up an astounding $6 trillion in damages annually. These damages will include “damage and destruction of data, stolen money, lost productivity, theft of intellectual property, theft of personal and financial data, embezzlement, fraud, post-attack disruption to the normal course of business, forensic investigation, restoration and deletion of hacked data and systems, and reputational harm.” Especially for small to medium sized businesses that are more likely to be targeted by hackers, having an encrypted website not only protects visitors who browse your website but it protects the businesses from being vulnerable to getting hacked as well.
Security, Security, Security.
What makes encrypted websites safer for internet users is that they protect private information from hackers and also ensures that users are accessing the correct website and not a “fake” or “spoof”. Far too often, users will land on an imposter website and enter in their private information without even realizing they have fallen victim to a crime. This will make the internet a much safer place and in the long run will decrease problems with identity theft, invasion of private communication and website hijacking,
Entrepreneur.com explains that this is especially important for websites that exchange sensitive data across an internet connection such as ecommerce websites that accept online payments or store customer profiles. It’s a win-win for both sides, for businesses and internet users alike, and Google will reward sites that take extra security precautions. The Internet Security Research Group has even started offering “Let’s Encrypt” initiatives as a free service to kick start the trend. The only disadvantage as of right now is that the service needs to be renewed every 3-4 months, however, when you look at the benefits the pros definitely outweigh the cons.
Every Website Client of Ours Now Gets SSL
When you work with us, you can be rest assured that your website will be optimized for the latest algorithm changes for Google as well as other popular search engines. We setup all of our projects with Cloudflare, a U.S based service provider that acts as a proxy between internet users and servers to enhance website speed and performance. When we set up your website with Cloudflare, you will also receive a free CDN service that offers free Flexible & Full SSL encryption plus caching support that helps with site performance and page load times which are also crucial to page rankings in search engines.
Additionally, with our extended Website Maintenance Packages, you get the added bonus of Uptime Monitoring, Malware Scanning, and Wordfence Website Security which will essentially make your website bulletproof against potential threats.
For more information on getting your website secure today, contact us on our site or give us a call at (866) 734- 4888.