Target Your Audience and Grow Your Business
Are you looking to grow your business? Of course, we all are. It’s kind of a silly question because that is the goal of every business isn’t it? While every single business owner is trying to get their business off the ground, very few know how and even fewer actually manage to do it. I’m going to tell you how to grow your business though one of the best mediums possible: Email marketing.
Email marketing, really?
Yes, really! Email has been around since the birth of the internet and is still the single most used communication tool on the planet. By utilizing email and developing a good email marketing strategy, you can effectively grow your business the most cost-effective way possible.
Increase Engagement and get more bang for your buck
Email marketing offers the second best ROI after SEO according to Smart Insights who interviewed over 1,300+ marketers. For every $1 spent at various inbound marketing channels, email marketing returned the greatest return according to the Direct Marketing Association. There’s a reason why Amazon, Best Buy and other eCommerce businesses email you all the time, it’s because they make thousands of sales from every email.
Why Email Wins Over Social Media
Don’t get me wrong, social media is a great place to grow your business but it comes with a few drawbacks. For one, if you want to promote content to a wider audience you have to pay. Second, at any moment in time Facebook, Twitter or any other network can suspend your account or change the rules on how you connect with your fans (as Facebook notoriously did in 2015).
Your email list is yours. You have complete control over what you say to them, how often you say it and when you say it. You’re not charged per open or click and nobody can suspend or take your emails away from you, it’s why businesses increased their marketing spend on email marketing over any other inbound method in 2015.
Email marketing can be used at every part of the buying journey
Email marketing isn’t just about sending offers to your leads and customers. It can be used as a tool to nurture prospects, generate awareness, drive traffic and gain customer feedback to improve your business model. Email marketing is a versatile medium that can be used at every stage of a customer’s journey to influence their decisions.
Automate the Process and Scale Your Outreach
You’ve heard it before but to truly grow your business you have to scale and automate certain areas for things to run effectively. The great thing about email marketing is you can set up sales funnel that works on autopilot. Once you have written the emails – your work is done, then depending on what actions your lead or customer takes, they are sent a specific set of emails to move them through the funnel.
Amazon, Airbnb, Uber and [insert any successful startup name here] all use email automation, otherwise they would not be able to reach the extreme growth they have achieved over the last few years.
The Bottom Line
The truth of the matter is this: if you’re not generating quality leads through email marketing, you’re going to struggle to grow your business in today’s digital world.
Spend a few minutes on any successful website and you’ll notice that they are trying to obtain your email address. It may be by offering you a free report or eBook, by asking you to sign up to their site or a semi-intrusive pop-up to receive a coupon or updates.
They all do this because they realize the power email marketing has on business growth, do you? Contact us today to find out how we can help your business reach it’s fullest potential through email marketing.